Rooted in Tradition. Driven by Flavor.
From family tables to today's smoker pits, Uncle Clarence BBQ is built on legacy, honesty, and real flavor.
Explore Our Story
It All Started With a Man, a Rib Rub, and a Sauce.
Legacy is built one flavor at a time.
Uncle Clarence BBQ began with Clarence Foster Mitchell — a man with a rib rub recipe that turned simple backyard meals into legendary gatherings. That same spirit of flavor and family lives on today. What started at the grill grew into sauces, rubs, and rolls crafted with patience, pride, and tradition. Every recipe was born not just to feed but to bring people together.
Every recipe begins with tradition, but it ends with family at the table.
The Seal of Our Brand
Why our family is at the heart of Uncle Clarence BBQ
Clarence & [Mother's Name] — the heart and soul behind Uncle Clarence BBQ.
Every brand carries a symbol — ours carries family. The faces you see in the Uncle Clarence BBQ logo are those of my parents, Clarence and Vergie. They were the heartbeat of every Sunday dinner, the hands that stirred, seasoned, and served with love. That is why their image seals every bottle and every rub we make. It's more than a logo — it's a promise of tradition, pride, and authenticity.
We're More Than Just a Spice Company.
Food is only the beginning.
Uncle Clarence BBQ started with rubs and sauces, but it has always been about more than what's on the plate. From cinnamon rolls pulled hot from the oven, to Sunday dinner pick-ups, to conversations that educate and inspire — our mission is to bring people together. We are building a table where food, family, and truth can sit side by side.
Our Mission
At Uncle Clarence BBQ, our mission is to bring families together through bold flavor, heartfelt tradition, and honest ingredients. Every bottle and spice blend we craft carries the soul of our story — a legacy of love, resilience, and community.
What started at the grill is now carried in every bottle and roll we make.
Our Core Values
Family First
Our brand was built on Sunday gatherings and cookouts. We honor that spirit in every product and interaction.
Integrity
We never cut corners. What's on the label is what's in the bottle. No fillers, no shortcuts — just real ingredients and real people.
Legacy
Inspired by Clarence Foster Mitchell, we carry forward a tradition of passion, pride, and Southern roots.
Craftsmanship
Small batch, hand-crafted, no preservatives. Everything is made with care and intention.
Community
We support local vendors, engage with our customers, and always give back where we can.
Joy
From backyard BBQs to everyday meals, our products are meant to spark smiles and create memories.
Behind the Flame
The craft that brings our flavors to life
Smoked low & slow, always.
Every roll tells a story.