Grilled chicken thighs with a sweet and savory glaze, served with grilled corn on the cob, coleslaw, and a side of baked beans.

Comfort Recipe

Experience Gourmet Comfort Cuisine That Will Delight Your Taste Buds.

Uncle Clarence BBQ News & Stories

From Backyard Grills to Grocery Shelves: The Passion and Struggles of Building a Minority-Owned BBQ Sauce Empire

Uncle Clarence BBQ News & Stories

From Backyard Grills to Grocery Shelves: The Passion and Struggles of Building a Minority-Owned BBQ Sauce Empire

by Uncleclarencebbq.com Staff on Oct 18, 2024

The Dream: From Backyard BBQs to National Recognition The aroma of hickory smoke, the sound of meat sizzling on the grill, and the laughter shared among friends and family – these are the cherished memories that ignited my passion for barbecue. It was never just about the food; it was about the experience, the community, and the joy that a beautifully prepared meal could bring. As a child in Laurelton, Queens, New York, I watched my father refine his craft, experimenting with various spices and creating unique sauces, all while perfecting his techniques in our small backyard on 224th Street. After my father's passing, I found myself following in his footsteps, using cooking and barbecuing as a means to bond with my family and friends. Yet, there was a deeper desire within me – a longing to share my passion with the world and to bring the flavors of my family's traditions to tables nationwide. In 2021, confronting unemployment from the COVID pandemic and the deterioration of my eyesight, I embarked on a journey to create my own barbecue sauce and spice company. This endeavor not only honors my father's legacy but also serves as a gift for my son, who was just four years old when I began this venture. Armed solely with hope and ambitious plans, my path has been anything but smooth, filled with countless obstacles and challenges. Nevertheless, the dream of building a lasting legacy and sharing my passion for barbecue with the world propels me forward. Navigating the Challenges: From Funding to Representation As a minority entrepreneur, my journey has been particularly difficult. Accessing funding was often limited and hard to secure, while the realm of large businesses felt like an impenetrable fortress. The challenges I encountered were not just logistical; they stemmed from financial constraints and a lack of connections, deeply rooted in insufficient representation and a misunderstanding of my vision and values for my brand. Frequently, I was advised to alter my name because it appeared too racial or to adopt a more edgy, confrontational image. My aim has always been to forge a genuine connection with customers without relying on gimmicks, as I believe our products speak for themselves. My father instilled in me the wisdom to walk quietly but carry a big stick. Our name embodies that quiet strength, while the flavors of our products represent that powerful stick, which was always my response. The barbecue industry, despite its rich tradition and passion, often lacks diversity, leaving my voice feeling overlooked. Now, I am learning to fight harder, work smarter, cultivate stronger connections, and continuously prove my worth for my brand, Uncle Clarence BBQ, to establish a solid presence. Building a Brand: From Backyard to Business I refuse to let discouragement take hold. I am wholeheartedly dedicated to creating the ideal products, combining traditional flavors with a distinctive twist that embodies my vision. I am building a brand that resonates with my heritage, showcasing my values and the narrative of my journey. I understand the importance of connecting with my audience on a personal level, sharing my passion and the story behind each bottle. The Power of Community and Connection I came to understand that establishing a thriving brand goes beyond just the products; it truly revolves around the community. I am committed to forging partnerships with other businesses, especially minority-owned businesses, collaborating with local and national, family-run barbecue shops, grocery stores, delis, and restaurants, and getting involved in community events to promote a spirit of inclusivity and belonging. The support and encouragement from this expanding community have inspired me and aided me in overcoming various challenges. Overcoming Obstacles and Embracing the Journey The path to building a brand, particularly as a minority entrepreneur, requires immense courage. You will encounter setbacks, face rejections, and experience moments of uncertainty, often feeling isolated and misunderstood. However, with steadfast determination, a robust support network, and a true passion for your work, you can conquer any challenges that come your way. My journey has taught me that success is not merely about crossing the finish line; it encompasses the experiences gained, the lessons learned, and the relationships developed throughout the process. I have a quote displayed on my office wall that reminds me, "Success is only rented and never owned; at the end of the day, the rent is due." This serves as a daily reminder of the hard work and commitment required to fulfill my vision of expanding our brand nationwide. The Legacy: More Than Just Sauce Today, my company signifies much more than a barbecue sauce brand; it symbolizes hope, tradition, legacy, resilience, and the power of dreams. It serves as a testament to the fact that with passion, determination, and genuine connections within your community, while nurturing lasting friendships, anything you desire can be achieved. My goal extends beyond simply enriching the flavors of wonderful dishes with our products; I aim to empower fellow minority entrepreneurs, provide a platform for their voices, and create a legacy that will inspire future generations and stand the test of time.

Mastering the Art of BBQ: Uncle Clarence's Secret Techniques

Uncle Clarence BBQ News & Stories

Mastering the Art of BBQ: Uncle Clarence's Secret Techniques

by Uncle Clarence BBQ on Sep 10, 2024

If you're a true barbecue enthusiast, you've probably heard the legendary tales of Uncle Clarence and his unparalleled grilling skills. For years, he's been the talk of his town, with family, neighbors and friends flocking to his backyard cookouts to experience the magic of his mouthwatering ribs, brisket, and more. Now, you can bring that same flavor into your own home with the help of Uncle Clarence's line of BBQ rubs, seasonings, and sauces. My journey into the world of barbecue started at a young age of 12, I would spend hours watching my father tend to the smoker, carefully tending to each piece of meat. Later when i got older we would have small competitions on who can make the best barbecue spare ribs which he would always win as he laughed and say your getting close son your getting close. Over the years, he perfected his techniques, experimenting with different spice blends and cooking methods until he had truly mastered the art of BBQ. Today, our products are the result of that lifelong passion and dedication my father had and was able to pass on to me.. To truly master the art of great barbecue, it's essential to understand the basics. First and foremost, the quality of your ingredients is paramount. Choosing the right cuts of meat, fresh produce, and high-quality seasonings can make all the difference in the final product. Uncle Clarence BBQ products are made with the finest, hand-selected ingredients to ensure maximum flavor and tenderness. But the real secret to my dad's success lies in his unique techniques. From the way he would clean and prepared the meat to the perfect application of his signature rubs, every step is carefully considered to bring out the best in each dish. One of the key elements is temperature control – My dad was able to perfected the art of maintaining the ideal cooking temperature throughout the entire process, ensuring that each bite is juicy, tender, and infused with smoky goodness. Of course, no great barbecue is complete without the perfect sauce. Uncle Clarence BBQ original sauce made with blueberries are the result of years of experimentation and tasting, each one crafted to complement the natural flavors of the meat. As you embark on your own BBQ journey, remember that patience and timing are just as important as the ingredients and techniques. Slow and steady is the name of the game when it comes to great barbecue, and with a little practice and the help of Uncle Clarence BBQ products, you'll be well on your way to becoming a backyard grilling legend. So, what are you waiting for? Grab a bottle of Uncle Clarence's rub, fire up the grill, and get ready to experience the true taste of barbecue perfection. Your taste buds will thank you! The Basics of Great BBQ Choosing the right cuts of meat is crucial when it comes to barbecue. Look for cuts that are well-marbled and have a good amount of fat, as this will help keep the meat moist and flavorful during the cooking process. Beef brisket, pork shoulder, and chicken thighs are all excellent choices for the backyard grill. In addition to the meat, the quality of your ingredients can make or break a dish. Uncle Clarence BBQ products are made with the freshest, most flavorful spices and seasonings, ensuring that every bite is packed with delicious, authentic barbecue flavor. Uncle Clarence's Secret Techniques One of the keys to a successful barbecue is having meticulous attention to detail when it comes to meat preparation. Take the time needed to carefully trim and season each piece, ensuring that the rub is evenly distributed and the meat is ready to soak up all the smoky goodness. Temperature control is another crucial element of my technique. He's mastered the art of maintaining the perfect cooking temperature throughout the entire process, whether I am grilling, smoking, or slow-cooking. This attention to detail ensures that the meat is cooked to perfection, with a tender, juicy interior and a delicious, caramelized exterior. Using Uncle Clarence's BBQ Products Uncle Clarence BBQ line of BBQ rubs, seasonings, and sauce are the perfect way to bring his signature flavors into your own backyard. Whether you're looking to add a little extra zing to your ribs or you want to create a mouthwatering brisket, these products are the key to unlocking the secrets of great barbecue. From the bold and smoky Signature Rub to the tangy and sweet sauce made with blueberries , each of Uncle Clarence's products is designed to complement the natural flavors of the meat and enhance the overall barbecue experience. Tips for BBQ Success As with any culinary pursuit, patience and timing are essential when it comes to great barbecue. My dad always emphasizes the importance of letting the meat rest before slicing or serving, as this allows the juices to redistribute and the flavors to fully develop. Additionally, he stressed the importance of being present and attentive throughout the cooking process. Barbecue is not a "set it and forget it" endeavor – it requires constant monitoring, adjusting, and tending to ensure that the final product is nothing short of perfection. So, whether you're a seasoned backyard grilling enthusiast or a newcomer to the world of barbecue, be sure to keep these tips and techniques in mind as you embark on your own culinary journey. With the help of Uncle Clarence's products and a little bit of practice, you'll be well on your way to becoming a true BBQ master.